Carterative

Concept · 2025

Dude Wipes

A self-initiated CGI spot for Dude Wipes — an unprompted take on how the brand could move.

Client
Self-initiated
Year
2025
Scope
CGI, Video & motion

The problem

No brief. I wanted to see what the brand could look like as motion — product, texture, and light doing the talking instead of a voiceover.

What I did

Modeled, lit, and animated the whole thing in CGI, then graded it to sit somewhere between premium coffee ad and everyday product. One person, start to final render.

The result

A concept piece I can point to — proof of the motion range, made on my own terms.

Next project

Dole